This campaign celebrates the return of the NFL season, but over here, game day hits different. No primetime kickoffs. No hometown tailgates. Just dedication and late nights. With time zones that don’t care, watch parties are packed with diehards running on passion (and maybe a few beers!).

Most NFL content is U.S. focused, but this is for the European fans - the ones who live and breathe the game, no matter the distance. Bringing their fierce rivalries and pure, unfiltered fandom.

The talent? Much more than just a look. They bring the energy, the chemistry, the authenticity. No faking it. No sleep. Just football.

Huddle up. It's game time.

Photography by Dean Martindale
Production by Dean Young Productions
Film by Zack Senior
Edit & motion graphics by Lemon Lizard
Design Lead Kofi Djang